This article was originally published in PC Pro and is reproduced with permission.
Recently, an interesting email turned up from the folks who run mad.co.uk, which proudly proclaims itself as, 'The on-line community for marketing, media, new media, advertising and design.'
The email began 'Dear UNKNOWN UNKNOWN'. Thanks a bunch guys. To be charitable, perhaps this is one of those meta-ironic 'be crap to get noticed' forms of advertising that seem to be so popular these days. If so, I guess it worked.
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